Netflix

GenPage: Towards End-to-End Generative Homepage Construction at Netflix

Netflix needed to generate personalized homepages at scale where every row, entity ordering, and layout element is customized per user while maintaining low latency and high relevance.

ml-systems real-time-systems
5 min
Netflix

Thinking Fast & Slow for a Personalized Notification System

How to design a notification system that intelligently decides when and how to deliver personalized notifications to users with varying urgency and cognitive load requirements.

microservices real-time-systems
5 min
Netflix

Toward More Controllable AI Video Editing: An Early Research Exploration at Netflix

Netflix needed to enable video editors to have more fine-grained control and predictability over AI-assisted video editing systems for creating promotional content at scale.

ml-systems api-design
5 min
Netflix

A Human-Augmenting Agentic Workflow for Causal Inference

Building a reliable causal inference system that can accurately determine cause-and-effect relationships in data (like the impact of a show on retention) while accounting for hidden biases and confounding variables that automated agents might miss.

ml-systems observability
5 min
Netflix

High-Throughput Graph Abstraction at Netflix: Part I

Netflix needed to efficiently support diverse graph query patterns (OLAP and OLTP) across different use cases with varying performance requirements using a unified abstraction layer.

databases distributed-systems
5 min
Netflix

Thinking Fast & Slow for a Personalized Notification System

Netflix needed to design a personalized notification system that efficiently decides when and how to notify users with relevant content recommendations without overwhelming them or missing critical engagement opportunities.

microservices ml-systems
5 min
Netflix

High-Throughput Graph Abstraction at Netflix: Part I

Netflix needed a unified abstraction layer to efficiently handle multiple graph query paradigms (OLAP and OLTP) with different performance and functionality requirements across diverse business use cases.

distributed-systems databases
5 min
Netflix

Evaluating Netflix Show Synopses with LLM-as-a-Judge

Netflix needed to automatically evaluate the quality and relevance of show synopses at scale to improve member discovery and engagement.

ml-systems api-design
5 min
Netflix

State of Routing in Model Serving

Netflix needed to design a domain-independent traffic routing system for their ML model serving infrastructure that could handle personalized experiences at scale across multiple domains while maintaining high availability.

microservices load-balancing
5 min